AppsFlyer, a San Francisco, CA-based global attribution company, raised $210m in Series D funding.
The round was led by General Atlantic with participation from existing investors Qumra Capital, Goldman Sachs Growth, DTCP (Deutsche Telekom Capital Partners), Pitango Venture Capital, and Magma Venture Partners. In conjunction with the funding, Alex Crisses, Managing Director at General Atlantic, and Anton Levy, Co-President and Global Head of Technology, joined AppsFlyer’s Board of Directors.
The company, which brought total funding to $294m, intends to use the funds to continue to expand operations and its business reach globally.
Led by Oren Kaniel, CEO and Co-Founder, AppsFlyer provides comprehensive measurement and analytics solutions for marketers to grow their business and innovate. The company works with more than 12,000 customers, including brands such as eBay, HBO, Tencent, NBC Universal, Minecraft, US Bank, Macy’s, and Nike, and is connected to an ecosystem of over 5,000 partners, including Facebook, Google, Apple Search Ads, Twitter, Salesforce, Adobe, and Oracle.
This round comes three years after AppsFlyer’s Series C funding, bringing the company’s total funding to $294m. Since the previous round, AppsFlyer has grown its team 4X to 850 employees throughout 18 global offices and has seen 5X growth in Annual Recurring Revenue (ARR), exceeding $150m in 2019. This follows a five-year growth in ARR from $1m to $100m.
Have a look at company’s funding history here