Thanx, Inc., a San Francisco, CA-based provider of a platform for merchants to identify, engage, and retain their customers, has raised $4.7m in Series A funding.
Sequoia Capital made the investment. In conjunction with the funding, Bryan Schreier of Sequoia joined Thanx’s board of directors.
The company intends to use the funds to expand its suite of automated retention marketing tools, and grow its engineering and sales teams (have a look at http://thanx.com/jobs).
Led by Zach Goldstein, founder and CEO, and Kane Russell, head of marketing,Thanx provides merchants with a platform that tracks and rewards consumer purchase activity without additional hardware or point-of-sale integration. It allows merchants to launch retention marketing campaigns customized for their business. Once enrolled, consumers pay as usual and automatically receive personalized rewards via real-time notifications to their mobile phones, eliminating check-ins, loyalty cards, and added steps at checkout.