Conzoom, a Barcelona, Spain-based consumer analytics platform, raised €600k in funding.
The round was led by Inveready.
The company intends to use the funds to improve its technology platform, accelerate its commercial development in Spain and internationally.
Led by Jordi Ferrer, CEO and founder, Conzoom provides a platform that allows advertisers, through information and insights, to build effective communication and marketing strategies for their brands taking consumers’ ability to influence and social profile into account. The company uses proprietary algorithms to implement a solution that combines study of consumers’ attitudes, brand preferences, media affinity, etc. with social analytics.
Clients include companies such as Castañer, Revlon, Nissan or Manfrotto.