Content Analytics, a San Francisco, CA-basedprovider of an eCommerce analytics platform, raised $4m in Series A funding.
The round was led by Almaz Capital with participation from dunnhumby Ventures, the venture capital arm of UK-based dunnhumby. In conjunction with the funding, Geoffrey Baehr, a general partner at Almaz Capital, joined Content’s Board of Directors.
The company, which had previously raised $1.5m from founders, angels and Visionnaire Ventures, Zetta Venture Partners, WTI, Dr. Eric Hahn, Nancy Schoendorf, Jonathan Feiber and others, will use the funds to scale sales and marketing, expand the customer base of brands and retailers globally, and grow the engineering team.
Founded by David Feinleib, CEO, Content Analytics provides online retailers and brands with insights needed to compete. It leverages proprietary data crawler technology to collect eCommerce data and natural language processing algorithms to match products across sites, instantly producing metrics that can be used to promote products and augment assortment. Once users are on the site, the platform provides insight on the combinations of products that are frequently purchased together, the optimum content descriptor density, and how well the site is performing vis-a-vis competitive sites.