Askuity Inc., a Toronto, Ontario, Canada-based provider of a cross-retailer analytics platform, closed a $1.8m seed round funding.
Backers included dunnhumby Ventures, the venture investing arm of dunnhumby, MaRS Investment Accelerator Fund (IAF) and a group of angel investors.
The company plans to use the funding to accelerate penetration into retail markets
Led by Eric Green, CEO and co-founder, Askuity is a cloud-based cross-retailer big data analytics platform that gives both retailers and vendors real-time visibility into what’s occurring at store level in order to drive improved business outcomes.
The solution uses store and product level sell-through, pricing and inventory data to provide sales, marketing and supply chain analytics. This data helps retailers and vendors improve the customer experience by optimizing their merchandising and promotions, as well as improving on-shelf availability and reducing frustrating out-of-stock situations.
FinSMEs
28/05/2014