Wayin, a Denver, CO-based social intelligence and display company, secured $13.1m in Series C financing.
The round was led by U.S. Venture Partners (USVP) with participation from Silicon Valley law firm Wilson Sonsini Goodrich and Rosati, Burt Sugarman, Mike Meldman and other individual investors.
The company, which has now received a total of $33.1m in funding, intends to use the capital to expand its reach to TV networks, brands, agencies and publishers around the globe and ramp up engineering to support its technology roadmap.
Co-founded and chaired by former Sun Microsystems chief executive Scott McNealy and led by Elaine Feeney Wood, CEO, Wayin provides a platform that is designed for global brands to launch, run, monitor, and measure social media marketing efforts. International customers include The Weather Channel, LG, MTV Latin America, Movistar, Entel, San Jose Sharks, Logitech, Emory University, Times Now India, Joyce Boutique, Thrive Church, etc.
The company has offices in NYC, San Francisco, Los Angeles, and Atlanta and an international presence in Japan, Argentina, Brazil and Hong Kong.