Swoon Editions Secures £4M in Series A Funding

swoon-editionsSwoon Editions, a London, UK-based online furniture business, secured £4m in Series A funding.

The round was led by Octopus Investments with participation from Index Ventures. The transaction is a follow-on from a seed round of £1.2m in May 2013 (read here).

The company intends to use the funds to grow its community of “insiders” as well as increasing the number of designs launched each week.

Founded in March 2012 by Debbie Williamson and Brian Harrison, CEO, Swoon Editions allows consumers to connect with and buy from quality furniture manufacturers and artisan makers around the world. Quality control “guardians” check every single piece of furniture at the workshop before it is shipped direct to customers’ homes.

The company employs 36 people and an additional 20 roles will be created across a range of disciplines, primarily in the London head office, and also in Vietnam, India and China.



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