Evergage, a Boston, MA-based provider of a real-time behavior-based web personalization platform, closed a $4m Series A funding.
The company intends to use the funds to reinforce its position in the market and advance its product.
The round was led by G20 Ventures, a venture capital group guided by Bob Hower, who joined Evergage’s board of directors, and Bill Wiberg, with participation from existing investors Point Judith Capital, Advanced Technology Ventures, Jit Saxena, Stephan Schambach, Andy Ory, and Jim Baum.
Founded in 2010 as Apptegic by Karl Wirth, CEO, Evergage operates a real-time personalization platform for optimizing web conversions and customer success. It features dynamic content and inline messaging tools, a behavioral analytics and segmentation platform, and integrates with other top CRM and SaaS providers.
Clients include Acquia, Experian, Gardener’s Supply Company, Millward Brown Digital, Palms Casino Resort and Publishers Clearing House among others in the ecommerce, travel, financial, marketing, content, and SaaS sectors.