TrackIf, a Minneapolis, MN-based search and shopping awareness engine, raised an additional $3m in debt funding.
Backers included venture funds Chicago Ventures, Wisconsin Investment Partners, New Capital Fund and Confluence Capital.
Led by founder and CEO Doug Berg, TrackIf provides a free service that allows users to track things on the web to keep them aware of key events they want to monitor online, whether they are waiting for a dress to go on sale, a new car across auto sites, monitoring the job market or travel deals.
It also provides retail site integration capabilities to allow merchants to integrate branded tools to capture purchase intent, out-of-stock tracking, and new item alerts, which creates a personalized experience for site users.
Launched in June of 2013, the site has more than 350,000 users who are tracking over 1 million things online.