The amount of the investment was not disclosed.
The company intends to use the funds to expand its team and accelerate development to add Facebook data and integration with HootSuite.
Led by CEO James Li, Encore provides medium-sized businesses with a platform that uses algorithms to discover valuable social data opportunities, and provide alerts to marketers. who can capitalize on important trends, topics and mentions in real time.
Each alert provides marketers with three clear action recommendations, such as replying to or retweeting a conversation.