Blaze, a London, UK-based cycling brand, closed a $500k seed funding.
Backers were Index Ventures and the Branson family.
The company intends to use the funds to develop additional products that focus on other urban cycling challenges.
Founded by Emily Brooke, Blaze launched a front bike light with a laser projection: the Laserlight, which is designed to tackle the primary cause of cycling accidents – vehicles turning across an unseen bicycle. The product is available to order worldwide on the Blaze website, shipping starts on 26th February.
The company, which has a team of five working in East London, ran a successful Kickstarter campaign in November 2012.