NewsCred, a New York-based content marketing platform, raised $25m Series C funding.
The round was led by InterWest Partners, with participation from existing investors Mayfield Fund, FirstMark Capital and IA Ventures. In conjunction with the funding, Doug Pepper of InterWest Partners joined NewsCred’s board of directors.
The company intends to use the funds to scale global operations with a focus on sales, technology and product development.
Founded in 2008 by CEO Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred provides a content marketing platform, an end-to-end solution for content planning, creation, publishing and analytics. Brands also have access to a large content marketplace, including licensed content from over 4,000 publishers and original content from a journalist network.
NewsCred is used by global brands like Pepsi, P&G, Dell, General Electric, Capgemini, Blue Cross Blue Shield, Xerox, Visa, Johnson & Johnson, The Hearst Corporation, Time Inc., and AIG.
The company, which currently employs over 120 people in New York, London and Dhaka, had raised a $15M round in March 2013 (read here) and $4.75M in November 2011 (read here). In October 2012, NewsCred had acquired Daylife (read here).