FlashStock Inc., a New York City and Toronto, Canada-based on-demand stock photography platform, completed a seed financing of undisclosed amount.
The company intends to use the funds to continue development of its platform.
Founded by Grid Ventures, a New York-based internet advisory and investment firm, FlashStock provides brands with customized, on-brand images sourced from a global network of consumer photographers in real time via smartphones.
The company’s model allows brands to co-create authentic online and traditional marketing campaigns using on-brand images from the collections of a select group of photographers called the “FlashStock Flasharazzi”, consumer photographers from around the world who capture brands and/or moments that suit a brand’s described concept.
They can earn between $10 and $200 per month in addition to credit-based incentives.
The company is led by Grant Munro, CEO. The Board of Directors also includes:
– Tom Arrix, former Vice President of Global Marketing Solutions (North America) at Facebook
– Chris Burggraeve, former Chief Marketing Officer of Anheuser-Busch InBev; Founder, Vicomte LLC
– William Campbell, former Senior Advisor at JPMorgan Chase & Co and Chief Executive Officer of Global at Citibank
– Michael Scissons, Chief Executive Officer of Grid Ventures, Executive Chairman of FlashStock
Additional advisors and investors include Kevin Colleran, Ryan Holmes, Jonathan Carson, Shane Steele, Steven Gerbsman, Simon Mansell, Mike Parker and Jonathan Lister, among others.