Taplytics, a San Francisco, CA-based provider of an enterprise mobile A/B testing platform, raised a $2.4m in seed funding.
Mark Pincus, CEO of Zynga
Alexis Ohanian, co-founder of Reddit
Paul Buchheit, Gmail creator
Matt Cutts, head of Google’s Webspam team
Daniel Debow, founder of Rypple and Salesforce VP
Kevin Hale, founder of Wufoo
Aaron Harris, partner at Y Combinator
Justin Kan, founder of Twitch, SocialCam, Justin.tv and Exec
Jonathan Lister, Vice President of Sales Marketing Solutions for North America at LinkedIn
Roger Martin, writer, strategy advisor and former Dean at the Rotman School of Management at the University of Toronto
Jean Pigozzi, businessman, photographer and art collector
Som Seif, founder of Claymore Investments and CEO of Purpose Investments
Garry Tan, founder of Posterous
Farhan Thawar, Vice President of Engineering for Pivotal Labs
The funds will be used to accelerate hiring, with the intention of doubling the company’s employee base by the end of the year and to invest in product advancements.
Launched in 2014 by CEO Aaron Glazer, Taplytics provides a mobile A/B testing platform that enables retailers and other enterprises to test a native app’s copy, layout, design and flow in real time without app store updates. These insights allow companies to understand their customers, and deliver targeted mobile experiences that improve customer activations, retention and value.
The original platform was recently enriched to include push notification testing, personalization capabilities and analytics.
Customers include Kobo, Shyp, Frank & Oak, Wave and Homejoy, among others.