BlueCava, a New York City and Irvine, California-based provider of cross-screen marketing solutions, closed its $13m second round of funding.
Backers included S3 Ventures, Performance Edge Partners and Zeitgeist Capital.
The company intends to use the funds to expand sales and marketing efforts.
Founded in 2010 and led by Phil Myers, Executive Chairman, and David Tannenbaum, CTO, BlueCava provides an audience association solution that allows advertisers, publishers and adtech providers to recognize a single audience across all platforms, and discover new touch points as additional screens are utilized. It provides insight into which screens influence and convert, combined with audience data.