PureCars, a Charleston, SC-based provider of digital dealer solutions, closed a $5m Series B funding round.
Backers included Gemini Investors and Stage 1 Ventures.
The company intends to use the funds to further expand operations.
Led by Jeremy Anspach, President and CEO, PureCars provides a suite of products that allows dealers to showcase the value in their vehicles.
Its offering includes:
– The PureCars Value Report®, which starts with inventory data and analyzes proprietary value data points for each VIN
– SmartAdvertising™, which delivers dynamic online advertisements based on a dealer’s in-stock inventory and a specific consumer’s online behavior.