Yub, a Mountain View, CA-based offline affiliate network, enabling merchants, retailers and restaurants to leverage the online affiliate model to drive in-store purchases, launched with $12m in funding.
Backers included Atomico, Battery Ventures, DAG Ventures, DFJ Growth, Greylock Partners, Index Ventures, T. Rowe Price, QuestMark Partners and Visa Inc.
Founded in 2013 by Alex Rampell, CEO, Yub operates an offline affiliate network which enables retailers and restaurants to track consumers any online or mobile platform directly to their physical locations, linking digital marketing spend to offline revenue.
Retailers and restaurants can place offers and promotions online through any digital channel or existing online presence (including Facebook, Twitter, Google, etc.).
The platform is being used by leading four U.S. restaurant chains and retail brands.
Yub has been incubated within TrialPay, a provider of transactional advertising and cross-platform monetization solutions.