Pursway, a Waltham, Mass. and Herzliya, Israel-based provider of a big data marketing analytics platform, closed a $7.2m funding.
The company intends to use the funds to expand the product and sales teams.
Led by Dave Ellenberger, CEO, Pursway provides a platform to improve customer acquisition, cross-sell and retention “by imprinting a social graph onto existing customer and prospect data”, identifying actual relationships between buyers and allowing marketers to better target customers with demonstrated influence over others’ purchasing decisions.
09/02/2010: Pursway Closes $6M Series A Financing