Iris Mobile, a Chicago, Illinois-based provider of a marketing platform that enables brands to deliver optimized rich content to mobile devices, closed a $3m Series A financing.
The round was led by Origin Ventures, with participation from Illinois Ventures, Hyde Park Venture Partners, Hyde Park Angels and OCA Ventures.
The company intends to use the funds to expand product development, and sales and marketing initiatives.
Led by CEO Cezar Kolodziej, Nick Doulas, and Deep Malik, Iris Mobile provides a marketing platform that allows rich media messages containing pictures, videos, coupons, promotions, extended text and web links to be delivered to any mobile device running on any operating system, and on any wireless carrier. It also allows brands to track campaign analytics for consumer behavior.
Customers include IKEA, Cartier, Pink, Avenue and Kellogg’s, as well as agencies such as Leo Burnett, 89 Degrees, Edelman and The Marketing Arm.