aisle411, a St. Louis, Missouri-based provider of a retail-focused indoor location platform, raised $6.3m in Series A financing.
The round was led by Cultivation Capital, with participation from Google’s Don Dodge, who will serve as an official advisor to the aisle411 team, Plug & Play Ventures, the St. Louis Arch Angels, the Billiken Angels, and the Springfield Angel Network. In conjunction with the funding, Rick Holton, Jr. and Dean VandeKamp of Cultivation Capital will join aisle411’s board of directors.
The company intends to use the funds to continue to expand product offerings and grow its reach into the global retail market.
Founded in 2008 by CEO Nathan Pettyjohn and CFO Matthew Kulig, aisle411 provides a proprietary, indoor retail mapping and location service and mobile platform that allows shoppers to navigate through retail stores to find what they want by collecting, organizing and monetizing retailers’ product inventory, location data, and enterprise software space planning systems and store maps.
It is currently used across the U.S. by customers of Walgreen’s, Home Depot, Hy-Vee, grocery store chains Schnucks, Shop ‘n Save, Price Chopper, and other major retailers.