Pretio Interactive, a Victoria, BC, Canada-based provider of a platform that connects user actions with rewards from brands, received a funding of undisclosed amount.
Backers included Ottawa-based Wesley Clover International and Vancouver’s Yaletown Venture Partners.
The company intends to use the funds to expand sales activities, refine services and hire new people.
Founded as RewardsDen in early 2012 by Tyrone Sinclair, Alim Jiwa and Rob O’Dwyer, Pretio provides a proprietary platform that connects user actions – such as social sharing, commenting and revisiting – with targeted, real world rewards from brands – such as 1-800-Flowers, TOMS and SkyMall.
FinSMEs
12/07/2013