idio, a London, UK-based personalized content marketing platform, completed a $2.35m first funding.
The round was led by Notion Capital.
The company intends to use the funds to accelerate market adoption in the UK, extend its predictive marketing technology, and launch an East Coast US office.
Founded in 2006 by Edward Barrow, CEO, and Andrew Davies, idio has developed a platform that provides content personalization and customer intelligence across every digital channel including email, web, mobile and social. It identifies patterns in each customer’s content consumption to understand their interests, and inserts real-time dynamic content into communications across the above mentioned channels to personalize the experience and drive increased engagement, conversion and insight.
The also service integrates with existing marketing communications platforms.
Alongside the round, David Eldridge, previously co-founder and CEO of the campaign management technology company Alterian, Plc, joined as a non-executive director of the business.