BrightBytes Inc., a NYC-based learning analytics company that measures student-learning outcomes using data analysis and educational research in the form of technology surveys delivered through its proprietary engine, raised $2.5m in Series A funding.
The backer was Rethink Education, a New York-based venture capital fund that invests exclusively in education technology startups. Matt Greenfield, managing partner of Rethink Education, will be joining BrightBytes’ board.
The funding follows a raise of a $750k convertible note in December 2012, led by Learn Capital with participation from NewSchools Venture Fund.
The Company’s first product, Clarity for Schools, measures the impact of technology use on student learning outcomes by identifying strengths and gaps, writing detailed planning documents, and delivering the tools needed to take action.
The product, which also gives schools and administrators a direct link to their teachers and students, has been adopted by thousands of schools in North America.
Led by Rob Mancabelli, BrightBytes just completed a statewide rollout of Clarity in Iowa, in partnership with the Iowa Area Education Agencies, and in the fall of 2013 they will release Version 3 of the Clarity platform. The company is in discussions with several other states.