AppLift, a Berlin, Germany-based provider of mobile game marketing services, raised $13m in a Series A funding.
The backer was Prime Ventures.
The company, which had raised initial funding from the German incubator HitFox Group, intends to use the capital to expand globally and continue to develop its technology platform. AppLift plans to hire 50 additional engineers, product specialists and business development professionals within the end of the year.
Founded in August 2012 by HitFox Group, CEO Kaya Taner and Tim Koschella, AppLift provides a marketing and monetization platform that aims to allow mobile game advertisers to acquire loyal, quality gaming users at scale.
The company, which has additional offices in San Francisco, Seoul and Paris, partners with more than 80 mobile game publishers such as King, Wooga and Kabam and 500+ media partners like RTL and Closer.