The amount of the deal was not disclosed.
The company intends to use the funds to expand into Europe.
Led by Alfred Shaffir, Founder and CEO, Folloyu provides a cross-device continuity platform that allows web users to transfer uncompleted ecommerce and other web activities from one device to another (from PC to smartphone or tablet) and resume activities from where they left off.
It is platform-agnostic and basically supports any web activity – ecommerce, gaming, document viewing, etc. – to be continued on other devices.
Commenting on the investment, Jonathan Pacifici, General Partner at Wadi Ventures, said: “We have seen real potential in Folloyu’s unique development and we have full faith in the ability of the company to break into the European market and establish an initial commercial presence on ecommerce websites.
“Any smart sales organization will fully appreciate the added retention value of one-click device switching and we are certain that conversion rates of companies offering Folloyu will increase by as much as 5%.”, he added.
FinSMEs recently interviewed Mr Pacifici (read here).