Larky, a Ann Arbor, MI-based platform of member benefits, perks and discounts, recently raised $650k in seed funding.
The round was led by North Coast Technology Investors, with participation from the First Step Fund, and the Michigan Pre-Seed Capital Fund.
The company intends to use the funds for product development, grow the user base and add association and merchant partners.
Led by Andrew Bank and Gregg Hammerman, who previously co-founded Techstreet, a digital information platform acquired by Thomson Reuters, Larky just launched a new web and mobile solution that allows consumers get all the member discounts they deserve from their association memberships and loyalty programs.
Each user gets a personalized “perks dashboard” showing all their perks and discounts across all their memberships. A forthcoming browser plug-in will alert users of member benefits when they are searching or buying online.
Larky covers thousands of membership organizations including AAA, AARP, USAA, AFL-CIO, Blue Cross-Blue Shield, as well as alumni, professional, shopping, travel, credit cards, etc.