BuyReply, Inc., a Sydney, Australia-based eCommerce startup, raised $1m in funding.
The investment round was led by Adrian MacKenzie and Square Peg Ventures with participation from Valar Ventures (Peter Thiel) and others.
The company intends to use the capital to build out its team in Australia and establish a presence in the US.
Led by Founder and CEO Brad Lindenberg, BuyReply provides a solution that promises to enable consumers to purchase an item from offline mediums such as TV, Print, Catalogues, Newspapers and Magazines, using existing technologies such as text, email or Twitter, without using eCommerce sites or searching on Google. For example, merchants can print or broadcast BuyReply-enabled call-to-actions on their marketing material, enabling a consumer to purchase in real-time through text, email or Twitter.