Maveron, a venture capital firm that invests in consumer businesses, will increase its focus on seed funding.
The firm aims to make at least one seed investment per month in amounts ranging from $100k to $250k focusing on early-stage consumer businesses with technology-enabled products and services in commerce, education, and health and wellness.
Commenting on the new plan, Dan Levitan, Maveron co-founder , said: “The goal of our seed program is to find, fund, and help entrepreneurs in the early stages of their journey toward building billion dollar consumer brands.
“We view seed investments as a way to build a strong working relationship with entrepreneurs that can lead to a larger Maveron investment over time”.
Founded in 1998 by Levitan and Howard Schultz (Starbucks chairman and CEO), Maveron is a venture capital firm that exclusively invests in consumer companies. Investments include Altius Education, eBay, Capella Education, General Assembly, Julep, Shutterfly, Trupanion and zulily.
The firm has offices in Seattle and San Francisco.