Decide.com, a Seattle-based big data shopping startup, closed an $8m Series C funding.
The round was led by Vulcan Capital, with participation from current investors Maveron and Madrona Venture Group.
The company intends to use the capital to expand and cover all e-commerce categories over the coming weeks and to expand its technical and data-driven product teams (read here).
Launched in June 2011 and led by Mike Fridgen CEO, Decide.com has developed technology that uses 230 terabytes of data to show consumers the highest rated products on the market as well as the future price of 1.6 million products sold across every major retailer in the U.S.
In conjunction with the funding, Steve Hall, from Vulcan Capital and Dawn Lepore, formerly CEO of Drugstore.com, will join the company’s board, which includes Fridgen, Dan Levitan from Maveron, Greg Gottesman from Madrona Venture Group, Oren Etzioni, Computer Science Professor and co-founder of Decide.com, and Hugh Crean, former CEO of Farecast.
Decide.com has raised $17M in venture capital.