FindTheBest, a Santa Barbara, California-based data-driven comparison platform, raised $11m in Series B financing.
The round, which brings the total capital raised to date to $17m, was led by New World Ventures, with participation from Montgomery & Co. and existing investors, Kleiner Perkins Caufield & Byers and Kevin O’Connor, founder and CEO of FindTheBest.
The company plans to use the funds to enter new market segments and expand internationally.
FindTheBest provides users with a platform to make informed decisions by comparing data, side-by-side, across a variety of categories. The facts are obtained from reputable sources including public and third party databases, primary sources such as manufacturer and vendor websites, and expert and user ratings.
Data content is organized into nine broad categories including: Business, Education, Electronics, Health, Home & Family, Motors, Software, Sports & Recreation and Travel & Lifestyle.