nFluence Media, a marketing technology startup, raised a further $1.6m in funding.
Backers included current investors (read here about the company’s prevous round).
Led by Henry Lawson, CEO, and Brian Roundtree, CTO, nFluence provides B2B2C technology solutions that enable consumers to quickly create interest graphs (advertars), containing 700 dimensions to build profiles that provide more accurate recommendations for deals, offers, ads and messages. The company has been testing its technology with large subscription businesses and is now seeing interest from businesses ranging from supermarkets and mobile carriers to credit card issuers and TV networks.
nFluence Media intends to use the funding for its first large scale deployments.
The company is headquartered in Seattle, Washington and London, England.