This Technology Inc., a NYC-based provider of software for video advertising insertion, has raised $7.5m in Series A financing.
The round was led by General Catalyst Partners. In conjunction with the funding, General Catalyst Partners’ Neil Sequeira has joined the company’s board.
This Technology intends to use the capital to expand its development and support efforts.
Founded in 2006 and led by Jeffrey Sherwin, CEO, the company provides cable operators and programmers with complete visibility and control over digital content and advanced advertising inventory. This Technology’s software products provide metadata management, ad space management and interconnect software. They support VOD, network DVR, IPTV and mobile devices.
Customers include Comcast, Verizon, NBCUniversal and ABC.
The company recently opened an office in Denver.