Visible Measures, a Boston, MA-based provider of a content advertising platform, closed a $7m funding round.
Backers included General Catalyst Partners, Mohr Davidow Ventures, DAG Ventures, Northgate Capital, Commonfund, and Advance Publications.
The company will use the funding to continue to grow operations.
Led by Brian Shin, CEO and Founder, Visible Measures provides a content advertising platform that allows brands to capture consumer attention programmatically through video and native media. It works with hundreds of global brands, agencies, trading desks, and publisher clients, which include Procter & Gamble, Unilever, Nestlé, VivaKi, and Condé Nast.