Anametrix Raises $4.4M in Series A Funding from TVC Capital
The company intends to use the capital to scale sales and marketing efforts.
Led by Blaise Barrelet, Co-Founder and CEO, Anametrix collects, analyzes, and make sense out of data across all channels in real time to enable marketers to discover new insights about customers, prospects, and the market at large, and improve campaign effectiveness, increase customer retention, and expand lifetime value.
Clients include some Fortune 100 companies.
With the investment, Steve Hamerslag, co-founder and managing partner of TVC Capital, is joining the company’s board of directors.