FSAstore.com Closes over $2M Second Financing

FSAstore.com, a NYC-based e-commerce site exclusively stocked with Flexible Spending Account (FSA) eligible products and services, has closed its over $2m second financing round.

The funding has been led by Originate Ventures, with participation from existing investors Point Judith Capital and Columbia Business School Lang Fund, and additional angel investors.

The company intends to use the capital to accelerate sales, marketing and development initiatives.

Founded by president Jeremy Miller, FSAstore.com allows consumers with Flexible Spending Accounts to use their tax-free dollars to purchase more than 6,000 healthcare products and browse hundreds of services directly from the website.
FSAstore.com partners directly with FSA Administrators (TPAs) to make a wide range of health products, tools, and services directly available to FSA holders.

FinSMEs

09/10/2012

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