Lyst.com, a London, UK-based fashion social commerce platform, has completed a $5m Series A financing.
The round was led by DFJ Esprit, with participation from Accel Partners, Alex Zubillaga and Venrex.
The company intends to use the funding to further develop its relationships with prominent fashion houses and improve the online shopping experience.
Launched in April 2011 by Chris Morton, CEO, Lyst is a social shopping site where consumers discover and buy fashion. It aggregates the inventories of thousands of brands and stores – including Gucci, Alexander McQueen, Net-a-Porter, Neiman Marcus, and Barneys, allowing users to subscribe to real-time personalised streams of products by following their favourite brands, bloggers, magazines and friends.
The company is now growing its creative and engineering teams in its London and New York offices (http://www.lyst.com/careers/).