Wittlebee, a Santa Monica CA-based children’s clothing monthly membership service, has raised $2.5m in seed funding.
The round was led by Rincon, with participation from SoftTech, Google Ventures, Matt Coffin, CrossLink, and Morado.
The company, which is backed by technology studio Science Inc., intends to use the funding to build out its executive team and user acquisitions.
Led by founder and CEO Sean Percival, and CTO Gabe Harriman, Wittlebee is monthly membership service that automatically ships parents a box of children’s clothing essentials. The service offers t-shirts, leggings, socks, pants, etc..
Upon joining Wittlebee, customers are connected to a team of mom stylists who work with families to compose boxes of high-quality children’s clothing to meet individual children’s needs. In the coming months, customers will receive a selection of parents’ favorite well-known brands in addition to Wittlebee’s private label manufactured both locally in Los Angeles and abroad.
In conjunction with the funding, Jim Andelman, co-founder and General Partner at Rincon, has joined Wittlebee’s board alongside Michael Jones, founder and CEO of Science, and Percival.