Rover.com, a Seattle-based online marketplace that connects dog owners with local dog sitters, has raised $3.4m in Series A financing.
The round was led by Madrona Venture Group, with participation from CrunchFund and other angel investors.
The company intends to use the funding to expand its national presence.
Launched in November 2011 by Managing Director of Madrona Venture Group Greg Gottesman, and led by CEO Aaron Easterly, Rover.com enables dog owners to leave their pets in a home environment with other dog lovers, including fellow owners, neighbors and professionals. It has already grown to over 10,000 active members in hundreds of cities across the country.
In conjunction with the funding, the company has launched nationally its Rover Barkline, which provides 24-hour customer service and an absolute satisfaction guarantee that covers the dog, the owner and the host.