Liazon, an operator of a private health benefits exchange, has closed $18.2m in new funding .
The company intends to use the capital to expand nationwide and develop new products.
Founded in 2007 by CEO Ashok Subramanian, Liazon provides the online Bright Choices Exchange that enables employees and their families to buy benefits that fit their individual needs.
Through the exchange, employees get access to an array of benefit choices, including a variety of health care plans, health savings and flexible spending accounts, dental, vision, disability, and life insurance, as well as wellness, telemedicine and pet insurance.
Liazon currently serves businesses with 10 to 5,000 employees and also manages insurance programs for chambers of commerce, business associations, and other channel partners. The company has also developed private exchanges with leading national and regional providers of health, wealth and protection services.
In conjunction with the funding, Stephen Kraus, partner at Bessemer, has joined Liazon’s Board of Directors.
The company has offices in Buffalo, N.Y., New York City and Waltham, MA.