AdSafe Media, a New York City-based provider of brand protection and ad viewability data solutions, has raised $10m in funding.
Backers include Pelion Venture Partners, Atlas Venture and Coriolis Ventures.
The company intends to use the capital to further expand its data science team and existing suite of solutions across RTB, mobile, video and viewability. AdSafe also has plans for global growth in 2012 with new offices and enhanced services to international partners.
Led by CEO Scott Knoll, AdSafe provides advertisers, agencies and publishers with a content rating system that scores and evaluates the brand safety and context of web pages on the individual page level.
The company also has operations in San Francisco and London.