NextPrinciples, Inc., a Milpitas, CA-based social CRM company, has received $1m in seed funding.
The round was led by Alex Ott, founder of CrossContinental Ventures, board member of QlikTech and former executive of SAP and Siebel, with participation from angel investors including:
– Paul Wahl, currently CEO of Causata , CEO-in-Residence with Accel Partners, and former executive of SAP and Siebel;
– Les Hayman, former Extended Board Member of SAP and current board member of multiple startups; and
– other CRM and enterprise software executives from the United States, Europe, Latin America and Asia.
The company intends to use the funding to expand in the areas of engineering, marketing and sales.
Led by CEO and co-founder Satya Krishnaswamy, NextPrinciples offers a SaaS-based platform (Insight-to-Action) which aggregates and analyzes data from multiple social media channels, including Twitter, Facebook, LinkedIn, YouTube and blogs, to allow marketers to monitor campaigns, trends and conversations and gain actionable insights for improved customer relations and brand and product performance.