BrightLine, a New York City-based provider of marketing services in the interactive TV advertising space, received a $30m growth investment from JMI Equity.
The investment will allow the company to further solidify its market position and develop several strategic initiatives.
Following the transaction, JMI will have a minority interest in BrightLine and Brad Woloson, JMI General Partner, will join the company’s Board of Directors.
Led by CEO and Co-Founder Jacqueline Corbelli, BrightLine develops and executes advanced TV marketing strategies for global consumer products companies and creates and implements customized, measurable interactive television ad experiences aimed to achieve instant mass scale and effectiveness.
Customers include, among the others, Unilever, GlaxoSmithKline, Intuit, Cisco and Kellogg’s.
FinSMEs
19/07/2011