SnapRetail, a Pittsburgh, PA-based provider of a digital marketing & content aggregation system designed to improve the marketing and selling needs of independent retailers, closed a $6m Series A venture capital funding.
The round was led by Adams Capital Management, which committed $2.25m. The firm’s senior management team also participated.
SnapRetail intends to use the funds to develop and launch a series of software products, which help gift and home décor retailers drive traffic to their stores and websites using digital marketing and boost sales for their vendor partners.
In November 2010, the company launched TrafficBuilder, a content management and marketing platform that helps retailers promote new products to their customers through email and social media.
Led by CEO Ted Teele, SnapRetail has been adopted by brands including Vera Bradley, Midwest-CBK, Mud Pie and Yankee Candle.