Raises Initial Funding, a German baby care specialty website, has received a venture capital investment of undisclosed amount.
The round was led by DN Capital, an international media and technology early stage and growth capital investor, with participation from High-Tech Gründerfonds, business angels and members of the management team.
The website, which is expected to be launched in September 2010 by the company behind it, Urban-Brand GmbH, will offer a comprehensive range of diapering, baby food and formula, bath and skin care as well as feeding and nursing products from over 80 brands including Pampers, HiPP, Avent, Nuk und Penaten.
As stated by Founder Konstantin Urban, at launch, the store will already offer more than 3,300 different products.
Others founders include Alexander Brand and Dagmar Mahnel. Two seasoned web professionals, Oliver Zenglein and Carsten Jaensch, will complement the management team with their expertise in online marketing and technology.

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