The investment was led by Volition Capital.
The proceeds will be used to accelerate development of the company’s Local Marketing Software Platform, which currently serves more than 160 clients and over 2,400 properties within the Multifamily Housing, Self Storage and Senior Living sectors.
Clients include Trammel Crow Residential, Riverstone Residential, Greystar, The Carlyle Group, Silverado Senior Living and Metro Self Storage.
The platform drives traffic to a client’s website, generates leads, measures marketing efforts – including Yellow Pages, direct mail, print, and Internet – and optimizes to those sources with the best return on marketing investment.
In conjunction with the funding, Roger Hurwitz, Managing Partner at Volition, and Sean Cantwell, Principal at Volition, will join G5’s Board of Directors.