Pixazza, Inc., a Mountain View, CA-based web service enabling consumers to simply mouse over images to learn more and see related products, has raised $12m in Series B financing.
The investment was led by Shasta Ventures, with participation from Series A investors August Capital, CMEA Capital and Google Ventures.
The company will use the funds to accelerate product growth and geographic expansion. As also stated by Bob Lisbonne, CEO of Pixazza, this new round of funding will provide the resources to realize the company’s vision of making every image interactive by revealing the information inside the trillions of images across the web.
The service allows consumers that mouse over an image posted on a publisher’s site to instantly receive information providing details, pricing for similar products, and if desired, the ability to click to purchase.
In conjunction with the funding, Tod Francis Shasta Ventures’s Managing Director, will join Pixazza’s board of directors.