Studio Moderna’s success derives from its ability to localize products and adapt marketing strategies to the specific needs of each country. The company also develops and sells its own proprietary products under brand names Dormeo and Kosmodisk.
Studio Moderna Holdings B.V., an electronics and consumer products retailer in Central and Eastern Europe, has received a minority equity investment from a group of investors, co-led by Insight Venture Partners and Templeton Strategic Emerging Markets Fund III, LDC.
Among others, JH Partners also participated in the round.
In conjunction with the funding, Larry Handen from Insight Venture Partners and Matjaz Schroll from Templeton Strategic Emerging Markets Fund III will be joining the company’s board of directors.
Founded in 2002, Studio Moderna is a direct-marketing company in the CEE region reaching more than 400 million consumers through its multi-channel distribution network.
The company owns Top Shop, a TV shopping brand, which markets online and through dedicated TV programming, subsequently selling products via its e-commerce shop, in-mall kiosks and high street retail stores. It markets a diverse range of consumer products, including home-related, do-it-yourself, fitness, health and music and video offerings.