Klout, a San Francisco, CA-based tracker of the influence of individuals and topics around the social web, has secured $1.5m in funding in its Series A financing round.
Investors in this round include, among others, ff Asset Management, Paige Craig, Tom McInerney, Allen Morgan, Ofer Ronan, Nova Spivack, Bobby Yazdani, Zelkova Ventures.
The funds will be used to meet the demand for Klout by consumers, advertisers and brands interested in measuring and monetizing social behavior. In particular, it allows users and companies to track the impact of opinions, links and recommendations across the social graph.
Klout’s core technology analyzes social network user data to find indicators of influence and then provide innovative tools to interact with and interpret the data.
Since the company’s launch in 2008, Klout has registered over 250,000 users and over 300 API partners, including TweetUp, CoTweet, Live Intent, Hootsuite, BzzAgent, Trendrr and Viralheat.