Netzoptiker.de, GmbH, a Limburg a. d. Lahn-Germany-based online eyewear retailer, has raised €1.3m in a funding round led by Crédit Agricole Private Equity, with participation from Berlin-based seed investor Rocket Internet GmbH.
Netzoptiker.de offers a complete range of glasses, corrective lenses and contact lenses.
The company bases its business on streamlined processes and cost-efficient procurement linked with an innovative technology such as virtual try-on, individually crafted eyeglasses and advisory services.
Commenting on the deal, Christian Claussen, Senior Partner within Crédit Agricole Private Equity’s Venture Capital team, was reported to say: “In Germany alone, over ten million pairs of spectacles are sold every year — with a growing percentage marketed over the Internet.
“But successful online retailers offer customers more than just standard products at lower prices. With their service culture based on top-quality optical expertise and their move into new offers such as virtual try-on, the people at Netzoptiker.de won us over.
“And given the competitive strengths they have demonstrated, we are pleased to be actively supporting their further business growth with our investment”.