DoubleVerify, Inc., a provider of online advertising verification solutions, has closed a $10m series B financing round.
The round was led by Institutional Venture Partners (IVP), with participation from existing investors. The company had previously closed a $3.5m Series A financing in May 2009 led by Blumberg Capital, with participation from First Round Capital, Genacast Ventures and private investors.
DoubleVerify provides a technology solution that delivers transparency and accountability for agencies, marketers, publishers and ad networks running online ad campaigns.
Advertising verification allows marketers to accurately verify their campaigns for brand safety, delivery accuracy and regulatory compliance.
The new funds will help the company, which is headquartered in New York City, with engineering offices in Tel Aviv, Israel, to continue expanding quickly and innovating.